VA Spotlight

We love our VAs and do what we can to help the world learn more about them. This week in the VA Spotlight:

Get to Know Cindy Henexson!

Portrait of Cindy HenexsonFor as long as I can remember, I’ve had an entrepreneurial spirit. I’ve tried many things over the years, but it was until after my diverse work as an Executive Assistant for two very different non-profits that I discovered my niche and what I truly enjoy doing most – administrative work. Yes, compiling reports from various VPs, scheduling meetings, supporting board members and executive staff, organizing files, creating newsletters, answering the phone…all of it, and it was my thing!

After 14 years in the field, and especially after the adoption of our three children (all under the age of four at the time of adoption), I went from being corporate career-minded to home career-minded, realizing how much I loved being with them, too!

I knew deep down there had to be a way to combine these two loves. After procrastinating for years, I began searching and came across AssistU and Anastacia Brice. My life was about to change forever!

After exploring her program, I jumped in! Graduating from the intense and extensive Virtual Mentoring Program in 2013, I was completely transformed! I learned invaluable things that enhanced who I am, what I do and what I wanted to do in my business. It provided me such a solid foundation and gave me tremendous confidence to start my business.

Since that time, I have been honored to participate in two AssistU Internships, which expanded my knowledge and improved my best practices I still use with my clients today.

That said, I truly value relationships. I believe trust and loyalty are important pieces and my goal is to build solid connections with those I work with. I am known to be gracious and I believe mutual respect is vital for successful relationships.

I am also known as a focused communicator, which means I’m strong in the language of listening and I’m usually very aware of all facets of a situation. My desire is to understand where someone is coming from, what they are truly looking for, and then help meet that need. My 20+ years of administrative experience, various job positions, and an array of duties have created the right opportunities to strengthen my passion for this. I love taking the load off my clients and providing them with solid solutions.

My husband, Jeff and I live in Dothan, Alabama and have been married for over 20 years. We enjoy spending time with our three, very active teens. We also have two miniature schnauzers, Max and Molly, who have become essential members of our family.

As part of our kids’ pursuits, we end up in different cities often, playing ball in one form or another. Since I love to travel, there are usually no complaints from me, especially if it takes us near or to the beach, one of my favorite places on earth (and only a couple of hours away)! At times throughout the year, when not at a sporting event, our family can also be found at a local food bank event or homeless shelter, helping those less fortunate than us.

The work I do and the business I have today allow me the autonomy I always desired and the ability to use my talents and gifts to support other business owners, and I wouldn’t trade it for anything; I’m truly grateful!

For more information about Cindy Henexson, please visit her at and be sure to listen to the interview she did for the recent Interview With a VA series!

“Be so good they can’t ignore you.”
– Steve Martin