VA Spotlight

We love our VAs and do what we can to help the world learn more about them. This week in the VA Spotlight:

Get to Know Beatrice Ten-Thye!

Portrait of Beatrice Ten-Thye laughing.Hi, my name is Beatrice and I feel so lucky. Why? I love my name. I grew up on a farm in Germany and am not a typical farm girl. I love the outdoors but need to be close to a city that allows me to go to the theatre, symphony, museum, or to just meet some girls for lunch or a spontaneous coffee. For most of the past four decades, I have lived close to Toronto, Ontario, Canada, on beautiful Lake Ontario; in 2021, I relocated to a small town close to London, Ontario, on Lake Erie.

I worked in the corporate administrative world for 25+ years; with a few “excursions” of course, such as selling real estate, or organizing the local hospital’s largest yearly fundraiser Gala, or running my own import business (I sadly had to close down as I couldn’t compete with the “big box” stores long-term). Interestingly, I always returned to administrative positions – it was what I knew best.

In 2009, a friend introduced me to the concept of supporting business owners virtually. I never forget her words. Betty didn’t quite understand nor could she describe what her niece exactly did, but she knew that she worked from home and enjoyed the flexibility that I was looking for while making money by supporting her clients. An interesting concept indeed! I was intrigued.

Betty introduced me to her niece, an AssistU-trained VA and I knew I had found the means to achieve my goals: flexibility, independence, be appreciated and respected; all that spiced with being able to choose who to work with; and create an income. What I had missed in the corporate world now lay at my fingertips and I delved right into becoming an AssistU-trained VA.

After my graduation from the AssistU program, I started SMART Virtual Assistance in 2010 – now running under my name. Finding and working with ideal clients who are ready to dive into a trusting, long-term relationship and who have similar values and work ethics is most fulfilling for me. I love being able to create these relationships, and determine with a client the “How” of working together, in short become a true partner relationship-wise. After over 25 years in the corporate world I found satisfaction and happiness in my work.

I am a people lover and make contacts easily. Supporting others, whether it’s in their private life, or in business is my second nature. In my business, I typically support coaches but not exclusively. I so love the long-term and collaborative client relationships that we create, the mutual trust and respect. This is what makes my heart sing.

When I travel, I find myself working at a friend’s home or the coffee shop; when I need inspiration, I might take my computer down to the lake and work there – no matter where in the world I am, the work gets done!

I love walking – preferably by the water, dancing, entertaining, going to the movies with friends, deep conversations, Nia dance, reading, meditating, listening to music; and I look forward to bringing home a small dog that loves me and that I can love, hopefully soon.

“The World is my Oyster,” don’t you think?

For more information about Beatrice, please visit her at

“Be so good they can’t ignore you.”
– Steve Martin